Style AND Substance

We’ve all heard that old saying: “It’s not just what you say, it’s how you say it.” In our line of business, this is relevant to our day-to-day work in the papers we write, the scholarships and grants we submit, the abstracts and posters we present at conferences, and the public presentations we deliver to our colleagues, peers, and the public. Font type and size, colour palette, and the use (or absence!) of white space all matter. These design elements are ‘designed’ to help us leave an impression that, when done well, can complement the substance of our work – our data, and its interpretation, incorporation, and dissemination.

A recent (and brief!) article in The Atlantic highlights the role of style and form and how these features influence our thoughts and behaviours.


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